Destination: dream job! In the multi-stage pitch for the Lufthansa Group's employer branding social media account, loved, thjnk's brand experience brand, came out on top with strong ideas and a strategic approach.
The Lufthansa Group has decided to focus its future employer branding strategy more closely on its target groups and to place greater emphasis on the social media channel. By awarding the budget to loved, the Lufthansa Group underlines the importance of its existing and future portfolio for recruiting new talent and strengthening its employer brand Lufthansa Group Careers.
loved will support the company in recruiting highly qualified specialists for more than 150 companies within the Lufthansa Group. The focus is on a holistic strategic approach that encompasses all existing and future channels. In addition to the development of targeted always-on content, the main tasks will include the conception and implementation of campaigns and effective community management.
On the agency side, Vincent Hartig, Chief Strategy Officer at loved, and Marc Seibert, Managing Director of thjnk 24/7, will lead the team, bringing with them many years of experience working with Lufthansa Group airlines.
Vincent Hartig, Chief Strategy Officer at loved: "The Lufthansa Group is an incredibly diverse company with great people, exciting challenges and an equally diverse need for new talent. We really hit it off and are now looking forward to helping the company attract that talent, especially on social media platforms."
Daniela Forciniti, Senior Social Media Manager, Lufthansa Group: "Social media is an essential part of our employer branding activities. Loved convinced us and we are looking forward to further developing the Lufthansa Group's employer communication on social media together".
Lena Kremer, Head of Employer Branding & HR Marketing Lufthansa Group: "Like last year, we want to attract 13,000 new colleagues this year and get them excited about working for the Lufthansa Group. Together with Loved, we are looking forward to taking it to the next level and further orchestrating our social media presence to tell the employee stories of the Lufthansa Group and our unique global community".