The energy supplier swb is therefore one of the first energy suppliers in Germany to phase out coal-fired power generation and thus makes an important contribution to reducing CO2.
Climate change is the big issue of our time and brands and customers are also in demand. The energy supplier swb is therefore one of the first energy suppliers in Germany to phase out coal-fired power generation and thus makes an important contribution to reducing CO2.
The first step towards the energy turnaround is formed by two climate-neutral products, which swb, together with Upljft, is presenting for the Bremen, Bremerhaven, Stuhr, Weyhe and Tedinghausen area in one via all relevant communication channels: swb electricity and natural gas proKlima,
At the heart of the campaign are motifs that show the target group in everyday and decidedly casual scenes. The messages finally lead to a campaign sentence that encourages people to do something good for the climate: "Do as always. Only greener.”
The campaign is flanked by motifs for out of home and ambient media such as CLP, bus and tram stickers, a radio spot, banners and social media assets - from the video link ad to the Instagram story ad format. There is also a likeable TrueView, which explains what the products are all about with a decidedly Nordic lightness.
The photographer Klaus Merz is responsible for the photo and scene production – the finished spot is delivered by the Hamburg production company The Shack.
Upljft won the pitch for swb's highlight campaign.
RESPONSIBLE ON AGENCY SIDE
Creative Director: Nicholas Davis, Toby Schröder
Creative Art Senior: Alexandra Enns, Andreas Knapp
Creative Text: Roman Reimer
Account Director: Cornelia Richter
Senior Account Manager: Darko Timotijevic, Niels Overmeyer
RESPONSIBLE ON CUSTOMER SIDE
Manager Communication Energy: Anja Holm-Freybler
Manager Communication Gas: Charina Langer. Kommunikationsmanager
Performance Marketing Manager: Silke Junker
Social Media Manager: Fabian Siemers