Living sustainably is not that easy. Or is it? In their new campaign, IKEA and thjnk Berlin show that it is the many small ideas that are a crucial part of the big goal: a sustainable life.
Living sustainably is not that easy. Or is it? In their new campaign, IKEA and thjnk Berlin show that it is the many small ideas that are a crucial part of the big goal: a sustainable life.
Stefanie Albert, Marketing Communications Manager, IKEA: "There are so many ways in our everyday life to make our contribution to a more sustainable life at home, and actually most of us have known this for a long time. With the campaign, we are placing new and proven impulses in a humorous way at a wide variety of touchpoints to remind people and invite them to participate."
In total, over 160 assets were produced and used as snippets in the form of movies, memes, gifs and stills on social media to show in a fun way how to save water, for example, simply by taking your plants into the shower, or save electricity by turning off the lights when you leave the room. So simple, so everyday, so immensely important.
The motif of the national out-of-home flight sums up what it is all about: "There is no plural of home".
Video Content:
RESPONSIBLE ON CUSTOMER SIDE
Country Marketing Manager: Heiko Klauer
Marketing Comm. Manager: Stefanie Albert
Projekt Director : Immacolata Lidia Costantino
Project Team: Sarah Scheurer, Kerstin Güngerich, Annette Wolfstein, Natanja Marija Grün, Almut Schwarz, Peter Kleeßen,
Jan Kimpel, Sabine Pracht, Fariss Tajjiou
Corporate Communications: Isolde Debus-Spangenberg, Denise Greiner, Simone Settergren
Interior Design Leader: Michael Haas
RESPONSIBLE ON AGENCY SIDE thjnk BERLIN
Director Creation: Stefan Schulte
Creative Director: Sabine Kuckuck
Creative Art: Sophie Kearney, Stephan Nürge, Philipp Schwarzbauer
Creative Copy: Tamas Chyba, Benjamin Hänsel
Strategy Director: Stephan Friedrich
Director Consulting: Hendrik Heine
Account Director: Carolin Uppenbrock
Account Manager Junior: Mona Bergemann
Producing Director: Charlott Stave
RESPONSIBLE ON PRODUCTION SIDE
Film Production: Zauberberg Productions GmbH
Producer: Eva Strittmatter-Power
Director: Frieder Wittich
DoP: Björn Haneld
1st AD: Daniel Späth
Directing: Marty Schenk
Styling: Simone Eichhorn, Nina Boucherie Maske: Ara Decker
Equipment: Kirsten Garbade, Leonie Droste, Philipp Droste
RESPONSIBLE ON AGENCY SIDE PUBLICIS.SAPIENT
Creative Supervision: Britta Schöffler
Text & Concept: Anne Rassner, Vanshika Sharma, Karsten Nölle, Marc Hässicke
Art Direction: Katharina Günther, Rachel Siegmann Account & Project Management: Ines Seitz
RESPONSIBLE ON PART OF MEDIACOM
Group Head Media Consulting: Minna Guse
Senior Media Consultant: Nina Lemke, Peter Wiedemann